The National Institute of Anthropology and History (INAH) and Google Mexico signed an agreement on June 16th to promote national cultural heritage through internet, particularly museums, archaeological zones, and historical monuments. This international promotion project seeks to invigorate tourism as part of the Vive Mexico initiative.

The agreement, signed by Alfonso de Maria y Campos, INAH general director, and John Farrell, Google Mexico general director, also seeks to boost internet users’ interest in anthropological, archaeological and historic themes, as part of a strategy that allows better knowledge and awareness regarding the importance of conservation of Mexico cultural goods, as well as promoting physical visits to the 173 archaeological zones and 116 museums in custody of INAH.